6 Pillars to Successful Guest Posting
By now, everyone is aware of the semi-latest news from Matt Cutts about the death of guest posting. Frankly, I’m very happy that the low quality “guest posting” tactics have come to light. Truth is, guest posting is not dead but the latest news from Cutts will force people to actually put some effort into this part of your content marketing plan. Read More →
How Not Knowing A/B Testing Makes You a Rookie
What would you do to double the number of leads from your website? You could pay twice the amount for ads and hope for double the traffic…or you could make a few tweaks and turn the same traffic into solid conversions. Making a few simple changes can drastically increase a conversion rate which means more revenue for you. Read More →
Prioritizing Your Marketing Metrics To Get The Most Out Of Your Business
“Never stop testing, and your advertising will never stop improving.” –David Ogilvy
Do you throw up a few ads and think its “set it and forget it”? Or worse, getting tons of traffic but not getting any leads. Advertising, especially in the digital landscape, is always changing. What works today might not work six months down the line. Continuous improvements in your advertising campaigns depend on constant testing, tweaking, and optimizing.
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Why Everyone Business Owner Needs to Market with Search Right Now
“Honey, let’s try to find a new Italian restaurant to go to this time. Let me see what I find in the Yellow Pages.”
This is 2014. I hope that we’ve moved on from the Yellow Pages as our source of looking up businesses. Now, chances are that you use Google or one of the other major search engines to find the information that you’re looking for.
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